Dr. Beatriz Strauss looked for a visual identity that represented her personal and professional characteristics. In a new phase of her career, Bia needed a brand upgrade to promote her work on social media and provide private services.
The new logo is contemporary and professional, but it is still simple and practical, just like Bia herself. The color palette features nude tones, which represent different skin tones, and some pops of color, which refer to her fun and young personality.
It was important to Bia to have all the necessary tools at hand to continue her social networks on her own, where she shares with her patients and friends how dermatology fits into her routine and real life.
The new logo is contemporary and professional, but it is still simple and practical, just like Bia herself. The color palette features nude tones, which represent different skin tones, and some pops of color, which refer to her fun and young personality.
It was important to Bia to have all the necessary tools at hand to continue her social networks on her own, where she shares with her patients and friends how dermatology fits into her routine and real life.
Dra. Beatriz Strauss
2023
Branding
Concept_Viviane Martins
