Visual identity redesign project for the Museu Nacional de Belas Artes (MNBA), the Brazilian Nacional Museum of Fine Arts.
The new visual identity is a dialogue between the contemporary and the traditional, allowing the museum to become timeless without losing its relationship with art history, thus generating a feeling of national belonging.
belonging:
The National Museum of Fine Arts that shows the history of Brazil, national pride.
attractive:
We want an inviting museum, as it is currently under-visited. We want the public to recognize its importance.
timeless:
A museum that is always in its present time. It maintains its historical essence, at current time.
The new visual identity is a dialogue between the contemporary and the traditional, allowing the museum to become timeless without losing its relationship with art history, thus generating a feeling of national belonging.
belonging:
The National Museum of Fine Arts that shows the history of Brazil, national pride.
attractive:
We want an inviting museum, as it is currently under-visited. We want the public to recognize its importance.
timeless:
A museum that is always in its present time. It maintains its historical essence, at current time.
MNBA
Visual Identity
2018
Team _ Viviane Martins, Clara Candelot,
Cecilia Nunes and Fernanda Werneck
Counseling _ Evelyn Grumach and Priscila Andrade
