PUC Rio's graduations are the main events held by the University. It is a remarkable moment not only to students, but also to their parents and teachers, who were part of their professional careers. It is a long-awaited and celebrated event for the community, it is light, joyful and it always carries good memories.
For the Class of 2023.2 Graduation Ceremonies, the main focus of the project was to create an atmosphere of identification and belonging to PUC.
The developed concept incorporates geometric shapes of PUC's new visual identity in order to create vibrant and cohesive visual patterns and rhythms. Maintaining the graphic unity between the new PUC brand and the new Graduations identity, aligns with the University's mission: the feeling of belonging — the union of the entire community (parents, students, friends and teachers) for the same purpose — celebrating the closure of a cycle and the beginning of a new one.
The event's promotional material includes: PUC-Rio's social media campaign, printed posters and scenography at the event location.
For the Class of 2023.2 Graduation Ceremonies, the main focus of the project was to create an atmosphere of identification and belonging to PUC.
The developed concept incorporates geometric shapes of PUC's new visual identity in order to create vibrant and cohesive visual patterns and rhythms. Maintaining the graphic unity between the new PUC brand and the new Graduations identity, aligns with the University's mission: the feeling of belonging — the union of the entire community (parents, students, friends and teachers) for the same purpose — celebrating the closure of a cycle and the beginning of a new one.
The event's promotional material includes: PUC-Rio's social media campaign, printed posters and scenography at the event location.
PUC-Rio Graduations 2023.2
Visual Identity
Concept_Viviane Martins
Team_Bureau of Institutional and Ceremonial Events at PUC-Rio
